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Road Users in York Urged To Be More Considerate


2:30pm 5th April 2013

One of the world’s largest food and beverage companies, North Yorkshire Fire and Rescue and North Yorkshire Police have backed a new City of York Council campaign to make York’s roads safer.

Nestlé, one of York’s largest employers, is set to endorse a new campaign to be launched by council’s road safety team tomorrow (Friday 5 April).

I-Pledge asks people to sign a pledge to show that they care about their community and city.  All the pledges are then uploaded onto an interactive map so that they can see just how much of the community or area they live in have signed up to respect others on the roads.

Non York residents can also pledge and the interactive map is live now on www.itravelyork.info so that people from across the country can sign up and show their support.

Cllr Dave Merrett, Cabinet Member for Transport, Planning and Sustainability, said: “The campaign is aimed at all road users, however they travel, and to encourage people to have respect for each other and share the road in a more responsible way.”

All of Nestlé’s employees and visitors are being asked to sign to up to i-pledge and consider all aspects of safety in everything they do, even considering things like not using a mobile phone when walking about the plant.  

Mark Emmerson, Nestlé York Facilities Manager said: “Safety is at the forefront of Nestlé culture both on site and off. Therefore we were pleased to endorse this campaign.”

The pledge gives people the option to pledge to one or all of the following:-

  • Respect all road users
  • Stay within the speed limit
  • Not use a mobile, when using the road
  • Always wear a seat belt
  • Not drive under the influence of drink or drugs

Anyone who would like to sign up to the pledge can visit www.itravelyork.infoor email road.safety@york.gov.uk

For those in the community who would be interested in promoting the pledge in their area there is a specially designed ‘Community Champion Pack’, which includes information and a number of pledge cards and can be requested from the road safety team at the above e-mail address.

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