York Launch for Re-Branding of Yorkshire Cricket Club as 'Vikings'
4:57pm 6th March 2013
Fresh from battle at the annual JORVIK Viking Festival last month, the JORVIK Vikings turned their hands to a slightly different sport today: cricket.
At an event held in York this morning, Yorkshire County Cricket Club announced that they will be known as Yorkshire Vikings in one-day cricket from the start of the 2013 season and unveiled a partnership with the JORVIK Viking Centre.
The county will play under the Vikings name for the first time on their tour of Barbados, which commences on March 16 against Hampshire Royals at the Kensington Oval, Bridgetown.
“We wanted a new name that had relevant to the Yorkshire region,” said Yorkshire’s Commercial Director, Andy Dawson.
“The Vikings have been ingrained in Yorkshire history for over 1000 years and are woven into the fabric of the county’s history. One of their legacies was establishing the Ridings of Yorkshire, which is still apparent in the geographical make-up of the region today, and we are entering into a partnership with the JORVIK Viking Centre in York, which is the home of Viking history in this part of the world.”
Sarah Maltby, Director of Attractions at York Archaeological Trust, which operates the JORVIK Viking Centre, adds: “We are very excited about the partnership with the club. “It’s the perfect opportunity for people to learn more about their Viking heritage, and we’re looking forward to working with the team in the wider Yorkshire community; something that is extremely important to us as an educational charity.”
The two organisations will work together develop a number of promotional initiatives throughout the season.
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