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Buswise Campaign Launched in East Riding.


8:38am 7th January 2013

A new scheme to tackle bullying on the school bus is being launched in the East Riding.


A bus covered in a special poster will go across the county to allow children to report bullying on the journey to school.


East Riding of Yorkshire Council, supported by local schools and East Yorkshire Motor Services (EYMS), is today announcing the latest Buswise advertising campaign to tackle bullying and anti-social behaviour on home-to-school transport.


Buswise is a single point of contact for all issues relating to school bus services, offered to pupils throughout East Riding, and allows drivers, passengers, parents and members of the public to report incidents of concern.


Since its launch in September 2008, say East Riding of Yorkshire Council, Buswise has evolved to include educational sessions in primary and secondary schools and driver training sessions in partnership with EYMS.


The council says that to raise awareness of bullying and anti-social behaviour, a double decker bus has been ‘wrapped’ in a huge eye catching poster. They add that the bus will operate throughout the East Riding and will raise awareness to children and parents that Buswise offers a discreet reporting system for them to register their concerns. Issues being reported are then sent to schools or operators for further investigation, with feedback provided where appropriate, say the East Riding of Yorkshire Council.


The double decker bus will be on public service from today.


Buswise acknowledge that the vast majority of passengers behave very well, however they say there are a small minority of pupils whose behaviour is of concern.


Councillor Symon Fraser, cabinet portfolio holder for environment, housing and planning, said: “In a rural area like the East Riding, home-to-school transport provides an important service for many families. Drivers and passengers should be able to go about their day-to-day lives without incident. Buswise allows incidents or concerns to be reported discreetly and gives schools and bus operators the opportunity to investigate and take appropriate action.”


Councillor Jackie Cracknell, cabinet portfolio holder for community partnerships at East Riding of Yorkshire Council, said: “Anti-social behaviour on buses will not be tolerated. Officers from the council’s anti-social behaviour team will be working with those responsible and their parents to try and address their behaviour and any underlying reasons behind it.”

16 year old Natalie Farzaneh's been bullied at school, she tells us what happened to her.

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