York's Minster FM becomes Mince Pie FM for the Festive Season
7:12am 21st December 2012
(Updated 4:27pm 21st December 2012)
Minster FM has today rebranded itself as 104.7 Mince Pie FM for the festive season.
From the 21st - 25th December the radio station will broadcast under the new name bringing festive flavours to the airwaves of Yorkshire. The Station is also available to listen to online at www.mincepiefm.com
Programme Controller and head Elf, David Green said, "Over the last few years the media landscape has changed dramatically and we're constantly examining our position in the market place. Since Galaxy disappeared from the radio dial there has been a glaring lack of a radio station named after a food product. Our highly paid marketing boffins told us that someone needed to fill the gap, and quickly, so we are."
Mr Green also added, "Many radio stations are taking advantage of new technology to bring big names to their audiences and Mince Pie FM will be no different. Father Christmas himself will be with us on Christmas Eve and several of our programmes from his workshops in the North Pole."
In addition to the new name, jingles, logo and website the station will also be bringing former Radio 1 breakfast presenter Chris Moyles back to the airwaves. The star will feature in a live interview with Shed Seven's front man Rick Witter on Sunday 23rd December from 8pm.
Since leaving Radio 1 breakfast show earlier there has been fevered speculation as to when the star would next grace the radio waves and Mince Pie FM is proud to be the station to bring him back. "We know Chris has lost a lot of weight over the past year, but clearly the thought of a Mince Pie was enough to bring him out of hiding," said an Elf at the station.
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