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York is Third Most Christmassy City in the Country.


6:55am 20th December 2012

Homes in York are set to have one of the best Christmas mornings in the UK this year as the city is in the top three of a festive cheer poll as the most willing to embrace the festive spirit.


The research, which looks at the state of Christmas shopping around the UK, found people in York love Christmas the most, closely behind those in Liverpool and Birmingham. According to the survey by PriceRunner, the UK’s leading shopping comparison site, Santa’s sack will be bulging as he arrives in York where, on average, locals buy over 21 presents for friends and family.


41% also admit say PriceRunner that they love shopping during the busiest time of the year, one of the highest in the UK, spending an average of around 27 minutes browsing for each Christmas present. 

PriceRunner report that Liverpool tops the festive cheer poll, with 48% admitting that they love shopping during the Christmas period and over 15% planning to spend more on presents this year. Adding that locals in Birmingham also enjoy Christmas cheer with over (25%) buying up to 20 presents. They also say that some of the most generous Scots live in Glasgow, where 42% think shopping is the best way to embrace the festive spirit.


PriceRunner say that Christmas joy is not felt by the whole of the UK however, as 92% of the nation feel crippled by financial strain and will spend the same amount or less this year, compared to last. Furthermore, to make money go further, they say 17% of shoppers are waiting for the Christmas sales to begin their shopping.


Nearly one in five (17%) people in Edinburgh hate every minute of Christmas shopping according to PriceRunner. In particular, they say, the Welsh town of Aberystwyth appears to be dreading the sound of sleigh bells as the lowest number of people look forward to shopping at Christmas. They add that last minute shoppers are abound in Bristol, which is one of the places most likely to leave gift buying until Christmas Eve.


From the 2,000 adults surveyed from across the UK say PriceRunner, 15% in York think that queuing is the biggest shopping stress. They add that residents in York would probably rather shop from home as finding a parking bay can take up to an hour in some cases. 33% complain about the slow pace due to the amount of other shoppers.


Regardless of packed pavements, 33% of people from York according to PriceRunner will still wait for the weekend to do their shopping even though the shops are at their busiest. They add that 15% find the crowds at Christmas too much and waste a day’s holiday to do their shopping during the week when everyone else is at work. To avoid the stress of Christmas, over 7% of residents in York are sensible and have all their shopping done by the summer say PriceRunner.


Andrew Walker, UK country manager for PriceRunner said: “Buying presents is such a huge part of Christmas so it’s good to see so many people embrace it and get into the Christmas spirit. However there are ways to make Christmas shopping more enjoyable if you get frustrated by the crowds. Shop out of peak time, such as first thing in the morning, and try looking online more; not just for shopping but for inspiration or to find the cheapest prices. It can save hours of searching so you can spend longer enjoying mulled wine and mince pies with friends and family.”



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