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Films to cut deaths on our roads


12:00am 14th March 2012
(Updated 7:55am 14th March 2012)

Launch of new videos to help fight to reduce number of bikers killed and injured on North Yorkshire roads.

A series of new videos highlighting the dangers of some of North Yorkshire's most popular motorcycle routes will be launched by the county's road safety partnership.

The films have been produced to support the 95 Alive York and North Yorkshire Road Safety Partnership's drive to reduce the number of motorcyclists killed and seriously injured whilst out riding in the county, and show crash hot spots and potential hazards along each route.

They will be shown to bikers in a number of high profile ways including on 'big screen' digi vans at key biker locations around the county and through dedicated social media channels which have been set up.

A 'Premier' of the first two videos featuring the B1222 Sherburn to Stillingfleet and the B1257 Helmsley to Stokesley is being held at Squires Biker Café and members of the media are invited to attend.

The films will be shown using one of the big screen digi ad vans which will be touring the county during the spring and summer months.




The 95 Alive Road Safety Partnership is planning to continue last year’s fall in the number of bikers killed or injured on North Yorkshire’ roads with the launch of a new motorcyclist awareness campaign.

Last year saw a 4 percent drop in the number of motorcycles ridden on the most popular routes but a 48 percent drop in the number of bikers either killed or seriously injured. It is hoped this encouraging trend will continue when the new biking season begins in March.

The Road Safety Partnership will be officially kicking off this year’s Motorcycle Safety Campaign later this month with a series of events to raise awareness among motorcyclists  across the county..

As part of the campaign this year there will be a series of videos that highlight the dangers of some of North Yorkshire’s most popular motorcycle routes, along with a bikers guide to the county that highlights where and how crashes have happened, gives advice and information about improving riders skills and some useful facts about choosing helmets and other gear.

The partnership is keen to raise awareness about collision hotspots around the county, and common mistakes that riders have made that have caused fatal or serious injury accidents.

Figures show that 75 percent of accidents involving motorcyclists on North Yorkshire’s country roads are actually caused by the biker making a mistake, rather than car driver error. Many crashes are the result of overtaking on the approach to bends, late braking and harsh braking.

In 2010, 19 bikers were killed on North Yorkshire’s roads and 95 were seriously injured, and in 2011 nine were killed and 82 seriously injured.

Those bikers most likely to be involved in a collision are men aged between 30 and 59, who ride sports bikes over 500cc.

For more ways to follow their developments click on the relevent link below.

You tube: click here

Facebook: click here

Twitter: click here

Further information

1. Casualty figures, last 3 years, motorcycles over 125cc, North Yorkshire (2011 figures provisional).
















2. Top five High Risk Routes over the last 6 years:-

·         B1222      - Sherburn in Elmet to Stillingfleet

·         B1257      - Helmsley to Stokesley

·         A59           - Skipton to Harrogate

·         A170         - Thirsk to Scarborough

·         A65           - Ingleton to Skipton

75% of collisions were caused by rider error

Common situations where riders lose control:-

·         Nearly half of collisions occurred while the rider was negotiating a bend.

·         Nearly a quarter of collisions occurred whilst the rider was travelling straight ahead.

·         A quarter of collisions occurred during late braking.

3. Analysis of the Police “STATS19” casualty database shows the following rider profiles

·         The majority of riders (89%) are men

·         Over half of them are aged 40 to 59 years of age

·         Nearly half of the riders lived in North Yorkshire

·         Nearly a quarter of the riders lived in West Yorkshire

·         Nearly all collisions involved motorcycles over 500cc

·         Nearly half of all collisions occurred on ‘A’ roads.

4. Campaign summary

Throughout the Spring and Summer months the 95 Alive Team will attend various venues popular with motorcyclists. The spring schedule includes:-

18 March       - Market Place, Helmsley

25 March       - Squires café, Sherburn in Elmet

25 March       - Pennygarth Café, Hawes

29 March       - Whistle Stop café, Whitby

1 April             - Scarborough Sea Front

14 April          - Oliver’s Mount Races, Scarborough

Specialist staff will be on hand to:-

·         Distribute copies of the Bikers Guide to North Yorkshire

·         Discuss rider behaviours which contribute to injury collisions

·         Highlight the top five high risk routes

·         Promote rider skill development opportunities such as the national Police led Bikesafe Assessments and the DSA Enhanced Rider Scheme

·         Highlight the importance of correctly fitting, safety approved helmets

Information will also be disseminated click here facebook, the 95 Alive YouTube channel, Motorcycle newspapers and magazines, twitter, cafes, motorcycle dealers and Approved Training Bodies.

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