Intelligent Travel York
2:58pm 16th January 2012
City of York Council, working with transport partners across the city, is launching Intelligent Travel York, a £4.6m initiative to improve sustainable travel in York.
The initiative is being launched following York's success in winning funding from the Department for Transport's Local Sustainable Transport Fund (LSTF) - one of only 39 local authorities in the country to do so.
The 'Intelligent Travel York' (ITY) programme will continue and further develop the successes of the former Cycling City York initiative by improving walking, cycling and public transport choices across the city.
The ITY programme will help to reduce congestion, lower CO2 emissions and stimulate further economic growth through working in partnership with the private and voluntary sectors, and especially the major employers in York.
The aim is to promote sustainable, cost-saving and healthier forms of travel with match-funding opportunities for schools and employers.
ITY will integrate tried and tested projects such as personal travel planning and business travel-planning as well further improvements to cycling, walking and public transport infrastructure to attract increases in the level of sustainable travel use, helping to tackle the problems we all face with traffic congestion.
Key to the success of this programme is working with partners to deliver this infrastructure as well as many other projects to help you decide what is the best way to get around York for your journey. This includes project such as online journey planning tools and further concentrated efforts and services for schools and businesses making it easier for people to plan their journeys.
Councillor Dave Merrett, the council's Cabinet member for City Strategy, said:
"Tackling congestion and making it easier for people to travel in and around York is one of our key priorities. It is central to ensuring that York's economy can continue to grow and develop in the future, as well as helping us address York's air quality problems.
"We hope that by providing better quality walking, cycling and public transport options, and encouraging local residents to use them in place of some local car journeys, we will be able to make a significant difference to the health and quality of life of people living in, working in or visiting the city.
"The funding will also allow us to build on the work of Cycling City York, making a tangible and long lasting difference to air quality and CO2 emissions in York."
Graham Titchener, programme manager for Intelligent Travel York, said:
"By giving people more choice about how they travel from A to B within York, we hope that they will look again at how they get around the city and make the right choice about the best, healthiest and most sustainable options for their journey."
As well as a new logo there will be more specific logos including travel planning and car sharing logo's following the 'i' theme. These will feature on any materials and specific projects involving these areas such as travel planning for 'i-Plan' and 'i-share' for car sharing.
For more details on Intelligent Travel York visit the council's website at www.york.gov.uk/transport/lstf/.
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