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York Shop girl to Stylist..

York Shop girl to Stylist..

5:51am 3rd November 2010




On 5 March 2010 ELLE launched a nationwide search for talented shop girls and boys who have what it takes to become international stylists.
ELLE has always supported fashion talent on the British high street – the most exciting and vibrant in the world.  Retail teams play a huge role in its success, so ELLE plans to recognise the talented shop girls and boys who style the UK every day.
ELLE Shop Girl to Stylist is a six-month nationwide talent search to discover a shop girl or boy who has what it takes to make it as a fashion stylist.  It is British fashion’s answer to The X Factor.
ELLE editor in chief Lorraine Candy says: ‘This is a unique and exciting project that heroes the men and women who literally style the nation. They deserve more credit for what they do, and we’ll give them that in the pages of ELLE.’

ELLE publisher Rita Lewis adds: ‘The fashion industry is the second largest employer in the UK and the high street is the backbone of that industry. It is therefore important that ELLE’s 25th-birthday celebrations reflect both the creative and the commercial importance of this business.’

The winner will get the chance to style an ELLE shoot, plus a magazine internship and expert mentoring from ELLE’s internationally renowned fashion director, Anne-Marie Curtis. She says: ‘Our winner will get the big break she’s always dreamed of. She’ll have the profile and the contacts she needs to start her life as a fashion stylist.’

Entrants can register at elleuk.com/shopgirltostylist where they are required to complete an online questionnaire demonstrating their styling credentials and provide a reference from their retail employer.  
ELLE will support the campaign throughout the six months in the magazine and online at ELLEuk.com, capturing the various stages as the competition progresses – culminating in a high-pressure X Factor-style final in London later in the year. The winner will be announced in the October 25th-anniversary issue of ELLE.

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