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Crackdown on drink driving during the World Cup

Crackdown on drink driving during the World Cup

1:38pm 1st June 2010

As world cup fever kicks off  we're being reminded not to score an own goal by falling foul of penalties.

City of York Council has teamed up with the police and fire service to urge people not to drink and drive. Anyone getting together with friends or family to watch matches is being asked to pick a designated driver - a Des - who will stick to soft drinks and drive everyone home safely.

The message 'let Des do the driving…because nobody likes penalties' has been in media ads and will appear on buses, beer mats, cinema adverts and on fire engines across North Yorkshire over the next few weeks.

Trish Hirst, from the council's Road Safety team, said: "We know that the World Cup will be the highlight of many football fans' summer. We don't want to stop anyone enjoying the tournament, but we do want to make sure that any tears that are shed are in connection with the performance on the field, not an accident on York's roads. The message is simple - enjoy the game, drink responsibly, don't drink and drive."

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