Leeds Bradford Airport and Leeds Arena Link Up
3:09pm 13th June 2014
It was announced this morning that the first direct arena has gained a new sponsor – Leeds Bradford International Airport. The sponsorship will see LBA becoming the Official Travel Partner of the venue.
Since opening in 2013, the first direct arena has seen some of the biggest names in the world visiting and attracting a global audience, many whom have travelled to the venue via Leeds Bradford Airport.
The partnership will bring a wide range of benefits for customers of both businesses and over the coming weeks there’ll be more announcements, expect great competitions and a partnership that will see the World’s Best New Venue working with the Best UK Airport to deliver even more excitement for the people of Yorkshire.
Speaking of the news, Tony Watson, Director of Sales, Marketing & PR commented “The vision of the arena is to bring the world’s biggest stars to the city, putting Leeds at the centre of the map. Leeds Bradford Airport share the same ethos as us – a global gateway, committed to outstanding customer experiences and putting Yorkshire at the centre of people’s consciousness. We can’t wait to announce some of the exciting activities that will result as an output of this partnership.”
Tony Hallwood, Aviation Development & Marketing Director at Leeds Bradford Airport, said: “Leeds Bradford Airport is proud to be working in partnership with first direct arena, driving our global businesses and helping to boost the visitor economy. With our 10 airline partners flying from over 20 countries worldwide, LBA is ideally placed to provide easy access to Yorkshire and drive increased international footfall to Leeds’ iconic arena.”
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