Visit York Launches New Targetted Tourism Campaign
2:37pm 23rd May 2014
Visit York, the tourism agency for the city, has launched a new Summer campaign to bring more tourists to the city.
It'll target eighteen different audiences; from garden lovers to chocoholics, sport fans to technofiles, cycling enthusiasts to die-hard romantics and everyone in-between, Visit York says it's new approach will send the traditional ‘something for everyone’ phrase well and truly packing.
The brand new campaign identifies what makes visitors choose a holiday destination, and then matches up ideas of things to see, do and experience with those specific interests at the heart. It'll target specialist media outlets to offer ideas; for example, for couples with a new baby, for green-fingered garden fans, for bookworms and for value conscientious families. Technology fans can also use a host of new ways to explore the city using apps and iPads.
The new campaign is part of Visit York’s new marketing drive sponsored by East Coast Trains in partnership with VisitEngland to bring more visitors to the city for the first time.
Kate McMullen, Head of Visit York said, "In this campaign we’ll put our visitors well and truly first, with 18 brand new ideas to appeal to a range of audiences. We’ll also be encouraging a fresh look at York and focussing on things that are off the beaten tourism track – from holographic tours to appeal to those who want to road-test their new iPad, to experiencing subterranean York, with a host of attractions and dining experiences hidden below the city’s streets."
"The campaign is designed to not only encourage visitors to try York for the very first time, but also to show how you can make many visits to the city, with a different theme for each and every trip. Kate continued: ‘If you thought you knew York, think again – our new ideas will even open the eyes of the most ardent York enthusiast! It will take years before you run out of things to see and do in York."
For fresh ideas for your stay in York visit www.visityork.org/First
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