York Businesses Urged to Challenge Each Other in Cycle Contest
4:25pm 19th May 2014
Workplaces in York are being invited to take part in a free competition to encourage even more people to ride bikes as part of the 2014 York Cycle Challenge.
With less than 50-days to go until the world’s largest cycle race comes to York, more than 90 businesses and 1,800 people are set to take to the streets over the next three-weeks to compete in their own cycle challenge.
The annual York Cycle Challenge takes place from 16 June to 6 July and is supported by City of York Council’s i-Travel York initiative, made possible by £4.6 million of government funding which the council successfully bid for in 2011.
Unlike other cycling events, the York Cycle Challenge is all about encouraging people to simply hop on a bike so that they can experience the benefits of riding first hand.
Participants can cycle anywhere they like, anytime they like, over the three-week period and organisations that can encourage the largest uptake of staff to bike ride for just 10-minutes or more will win prizes.
Cllr Sonja Crisp, Cabinet Member for Leisure, Culture and Tourism, said: “We are all gearing up to the Tour de France and this is another way we are inviting everyone - residents and commuters to join in. The York Cycle Challenge was successfully run in the region in 2013 and three months after the event 40 per cent of the non-cyclists who took part were cycling regularly cycling each week, which is fantastic news.
“Given the great response from businesses across the city last year, which saw hundreds of cyclists taking part and clocking up over 126,800 miles in the York Cycle Challenge, equivalent to cycling over five times around the world! We are looking forward to this year’s event.”
David Short, i-Travel manager at City of York Council, said: “We hope to see even more people taking part in this year’s challenge. We are encouraging all businesses and workers in York to take part, particularly with the Tour de France just around the corner, and we hope this will motivate even more people to try out the cycle challenge.”
There are a whole host of prizes on offer that people can win just by participating, including a new bike from CycleStreet, sports massages, rock climbing adventures and theatre tickets plus over 200 cinema tickets from City Screen.
York based businesses TSYS (Total Systems Solutions), and Nestle UK - and City of York Council staff - are among the many organisations that are already signed up to the York Cycle Challenge. Registrations are now open and it’s free to participate. For more information please visit www.lovetoride.net/york or follow @L2RYork on Twitter.
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