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Smell Like a Viking! New Middle Age Musk Launches in York

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2:47pm 16th May 2014

A new deodorant which let's your man smell like a Viking has been launched in York. Norse Power contains the Middle Age musk of battle gore, sweat, mead, forest pine, meat, seawater and the smoke of burning fires.
To mark the 30th anniversary year of York’s JORVIK Viking Centre, the new body spray was commissioned by Visit York to give the groomed 21st century male an understanding of the aromas that abounded in the days of longships, long swords and long beards.
The spray was developed by a team of scientists working with York’s Viking experts at JORVIK, renowned for its accurate research of smells of the period.
The full list of ingredients contained in Norse Power Deodorant For Men is:

  • Mead (imbibed generously by Viking warriors after a hard day’s raiding)
  • Blood and gore (spilled on the battlefields as the marauding Vikings conquered all in their path)
  • Smoke (from the settlements razed by Vikings during raids)
  • Seawater (From the journey by longship to British shores)
  • Mud (Vikings often travelled by foot over the sodden terrain)
  • Human sweat (which would have been deep soaked into a warrior’s clothes after a hard day’s raiding)
  • Animal meat, fruits and nuts (the essential ingredients of a hearty Viking feast)
  • Fresh pine (from traversing the many forests of Britain in search of places to conquer)

Michelle Brown, Marketing Manager of Visit York, said:

Historical research indicates that the Vikings were quite particular about personal hygiene, especially when compared to the Anglo Saxons.  But even so, this only meant washing once a week, which by today’s standards isn’t exactly the height of cleanliness! And for a Viking raider, who’d travelled hundreds of miles over land and sea, and spent their days fighting bloody skirmishes, it’s fair to say they wouldn’t always have carried the most alluring aromas around with them.’
‘With Norse Power we wanted to try and capture the sort of smells that would have been part and parcel of the lives of Viking warriors around the time that York was the Norse capital of England. But more than that, with all of the bath products, deodorants, perfumes and aftershaves available today, we wanted to give male visitors to York the unique chance to cast aside their allegiance to modern aromas and instead embrace the smells from an era of true warriors!’
Those interested in smelling Norse Power will need to head to the Visit York Visitor Centre, 1 Museum Street on either Saturday May 17th or Sunday May 18th. Couples especially will be encouraged to test the body spray out on their partners to see which they prefer: their usual 21st century aftershave aromas or the smells of the Viking era.
Visit York’s new Norse Power deodorant follows hot on the heels of its Smell York scented guidebook and is part of a brand new marketing campaign, promoting York through the five senses: Smell, Touch, See, Hear and Taste.   New visitors to York are being offered Fifty ideas for their first visit to the city at www.visityork.org/first and the campaign is being sponsored by East Coast Trains in partnership with VisitEngland.

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