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Pocklington & Market Weighton Businesses Urged to Cash In on Tour de France


8:47am 4th March 2014

Businesses in East Yorkshire are being invited to a series of Grand Départ roadshows as the county gears up to host the opening stages of the Tour de France.

The roadshows, which are being held jointly by Welcome to Yorkshire and Visit Hull and East Yorkshire (VHEY), highlight how businesses can benefit from the world’s largest annual sporting event coming to Yorkshire in 2014.

A roadshow will be held at Wolds Village in Driffield on Monday, 17 March and a few days later one will be held on Thursday, 20 March at The Spa Bridlington. A further roadshow will be held at the Lowther Hotel in Goole on the Wednesday, 2 April.

Hundreds of businesses and thousands of people have already packed into previous roadshows to hear about the opportunities available to them from the arrival of the Grand Départ. The tour starts in Leeds and races to Harrogate for stage one on 5 July. Stage two will see it race from York to Sheffield on 6 July, with a third stage from Cambridge to London on 7 July.

Councillor Jane Evison, cabinet portfolio holder for economy, investment and inequalities at East Riding of Yorkshire Council, said: “The East Riding is an area with a great passion for cycling and the fact that Yorkshire is hosting one of the sporting world’s showpiece events is an occasion for the whole county to celebrate.

“The Grand Départ will have untold benefits for tourism and boosting the local economy in the East Riding and the council is encouraging businesses make every effort to capitalise on this.

“Anticipation is building around July’s race and the roadshows show how businesses can tap into this and showcase the best of our countryside to the world.”

Businesses have been overwhelmingly positive about the roadshows which highlight what it will mean to them and their communities, both on and off the route.

Gary Verity, chief executive of Welcome to Yorkshire, said: “We’ve had a fantastic response to our roadshows. Across the region people have been packing out the rooms because they want to get involved with the biggest annual sporting event in the world. We’ve been blown away by the reception we have received at every one and the passion of the people.

“The county is gearing up to receive the Tour de France, which is the biggest thing to happen in Yorkshire and with everyone pulling in the same direction we can deliver the best ever Grand Départ. The boost to the region’s economy can already be felt in the tourism sector with accommodation filling up quickly not just during the weekend of the Tour, but also before.”

It is conservatively estimated that the economic impact of hosting the Grand Départ will be worth approximately £100m to the Yorkshire economy.

The roadshows in Driffield on 17 March, The Spa Bridlington on 20 March and Goole on 2 April will all start at 2.30pm.

People can register to attend a forthcoming roadshow at http://industry.yorkshire.com/industry-events/tdf-roadshows

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