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Morrisons Launches Online Delivery Service in York


12:03pm 3rd February 2014

Morrisons has launched it's online delivery service in York today.

Its yellow vans began delivering groceries to homes across York from 6.00am this morning.  Morrisons say the service will set new standards for the delivery of fresh food. 

It promises high quality fresh food prepared by butchers, bakers and fishmongers with the Morrisons.com virtual butcher, for example, customers can choose how thickly their steak is cut.

Morrisons will also allow customers to check the freshness of the products before they accept them.

Delivery charges will be £1, £3 or £5 depending on whether it’s peak, off-peak or standard times. The supermarket says Morrisons.com will have predictable charges that do not vary if demand changes. Customers will also receive a one hour time slot rather than a conventional two hour slot.

Dalton Philips, Chief Executive of Morrisons, said:  “This fresh food offer will be the closest thing on the internet to being in a store and selecting food yourself. Customers do have concerns about buying fresh food online and today we believe we’ve come up with the answer.”

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