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New Way for York Students To Get Cash for Businesses Launched

University of York

11:35am 21st January 2014

The University of York is the first UK University to launch its own crowdfunding platform.  YuStart has gone live.

YuStart has been developed by the University's Development Office in partnership with the Students' Union (YUSU) and using the expertise of education specialist, Hubbub.

YuStart is a simple concept that allows members of the University to raise money from a multiple donors, each making a small donation in return for a small reward, such as a t-shirt or a project poster, or an invitation to attend an event.

It will enable the University to involve friends, family and alumni in funding innovative ideas and projects from clubs, societies, volunteering projects and departments through the power of social media. 

Susie Fothergill, Head of Development and Alumni Relations said: "York students are already looking to crowd funding to enable their projects. By having an in-house platform we can give students direct access to an alumni audience and ensure that their projects have the backing of the University."

As well as access to specialist support from Hubbub, projects who fundraise through the platform, will benefit from the personal support of a new YuStart Ambassador.  Working with the team in the Development Office, Liza Parker (undergraduate student in the University's School of PEP) will give advice on website content and running effective social media campaigns.

Kallum Taylor, YUSU President said: "YUSU are really excited about the creation of the YuStart platform as it opens up the possibility of a whole new funding method for our students. With such a wide range of opportunities and activities on offer at York, gaining enough funding can sometimes be quite difficult and so YuStart will be a new and creative way to help solve this problem. In addition, the platform will also enable current students to engage with alumni better than ever before and especially build stronger ties with our recent graduates."

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