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York Parents to be Shown Video on Keeping Calm During Baby Crying


1:06pm 3rd December 2013

Children’s centres in York have been chosen to trial a new NSPCC film to help parents’ cope with their children crying.

The NSPCC has created a powerful new film to help parents care for a crying baby and cope with the stresses of sleeplessness and crying.  The film has been designed to support parents and reduce the risk of them losing their temper and harming their baby. It is based on a similar programme in America which reduced the number of babies who suffered from non-accidental head injuries by nearly half.

If the trials are successful, it’s hoped that the film will eventually be made available to all new parents across the UK and Channel Islands. Over the next two years, we will work with selected partners in a pilot project to better understand when and how the film can be shown to parents, and to demonstrate its impacts on parents and their babies.

City of York Council will be working with Health Visitors, Midwifery and  the NSPCC to show local parents the film and provide their feedback.

Many new parents find it challenging to care for their baby when he or she cries, and this is often a reason why they seek help and advice from professionals. When their baby cries, it is common for parents to feel frustrated, and in extreme cases crying can even be a trigger for abuse.

Paula Richardson, Children’s Centre Strategy Manager, City of York Council, said: “This is a great opportunity to join a simple but ground-breaking project which could have huge benefits for parents and babies. I’m looking forward to working with colleagues and parents to trial the effectiveness of the film.”

Councillor Janet Looker, Cabinet member for Education, Children and Young People, said: “Every parent knows just how difficult it can be to cope with a crying baby, particularly if you’ve not had much sleep. I’m delighted that York has been chosen to work with the NSPCC to trial this important film.”

The Children’s Centres’ team will be rolling out the film to new parents and parents-to-be in the new year.

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