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Tourism Boost - North York Moors


8:39am 17th September 2013

Businessmen and women in and around the National Park are invited to celebrate the success of the North York Moors Tourism Network.

A free event on today (17 September) at the Helmsley offices of the North York Moors National Park Authority will launch four new promotional films about the area and encourage a debate about the future of the network.

The North York Moors Tourism Network, which was set up a year ago, now has over 150 active members.

Over the year members have attended free workshops and were given a free toolkit which included marketing tips, a booklet promoting the special places in the North York Moors area and over 100 copyright-free images for businesses to use on their websites.

A key part of the project was asking businesses to identify the area's most distinctive features, both well-known and hidden, and use these to encourage visitors to stay longer and spend more.

The celebratory event from 1.00pm to 4.00pm will include a light buffet prepared by one of the network’s members and a discussion about the body’s autumn programme.

Attendees will be shown four two-minute films by Classlane Media on the Heritage Coast, hidden valleys, the forests and woods, and, the south-west side of the Park and the Howardian Hills, highlighting the local distinctiveness of each area.

Susan Briggs, the network’s co-ordinator, said: “All our events have been extremely well attended. We will be talking about our achievements during the LEADER-funded project. We are particularly excited to be able to make some announcements about what we will be doing next as this project generated a lot of enthusiasm.

“We can't go into detail or confirm any of these plans yet but we hope they can really benefit businesses in the area.

“There is a strong spirit of collaboration among the businesses and we want to find ways to continue that.”

A total of £35,700 of funding was provided by LEADER. The National Park Authority provided a total of £24,000 in cash and in kind support and Ryedale District Council granted £1,000.

That money has been spent but the Authority still plans to support and fund the network from its own budget for the foreseeable future, they say.

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