Tour De France Business Boost for the North York Moors
9:12am 29th January 2013
Cycling for families, a French food competition and Boris bikes are just three business ideas to boost the North York Moors’ economy in the year leading up to the Tour de France Grand Départ Yorkshire 2014.
The North York Moors National Park Authority is preparing to help businesses in the run-up to the event with 10 workshops and cluster discussions to make the most of the Tour de France legacy.
Will Oxley, vice chairman of the Ryedale Tourism Advisory Board and owner of 17 Burgate in Pickering, called for businesses to coordinate and share ideas and events to maximise the benefits of the cycle race in Yorkshire in 2014.
He said: “We have to try and maximise the impact. The key is to get businesses of all sizes and of all interests in the industry thinking and looking at what they can do to tap into it.”
Mr Oxley mentioned a French food competition and Boris bikes for hire to encourage enthusiasm and business in 2013.
Ben Pilgrim, spokesman for Raithwaite Hall Country Retreat, the luxury hotel between Whitby and Sandsend, said businesses needed to keep going the momentum of the Olympics: “It is a great opportunity to put the spotlight nationally and internationally on the whole of the Yorkshire area. We are looking to capitalise as a business and enter into partnership with other organisations.”
And Rebecca Palmer-Bunting, manager of the Robin Hood Caravan Park at Slingsby, said her business would be promoting cycling for all the family in Dalby Forest, the Howardian Hills and rides to local pubs in Hovingham and Kirkbymoorside.
The North Yorkshire Moors Railway say it is also keen to join in the run-up.
The railway’s Marketing Manager Danielle Ramsey said: “We are very lucky at the North Yorkshire Moors Railway that we can accept bicycles and dogs onto our trains for a small charge and can drop you off in the middle of the Moors surrounded by beautiful landscapes and some of the best rides and walks in the UK."
The North York Moors National Park Authority say the practical workshops will show businesses how to market their product, create new revenue opportunities, spot brilliant ideas from other areas and how to collaborate.
They add that cluster discussions will focus on food and drink, arts and crafts, and, nature and the outdoors.
The North York Moors National Park Authority say that in conjunction with The Tourism Network they will present some of their own ideas for joint promotional activity and ask for businesses’ views on what they would like the Authority to do next.
An action plan will be one of the many benefits to come out of the meetings say the North York Moors National Park Authority.
Places at the workshops and cluster meetings are limited. For more details and to book visit www.northyorkmoorstourism.com/workshops.
Mon 4 Feb 1.30 - 2.30 pm, Talbot Hotel, Yorkersgate, Malton, YO17 7AJ
Thurs 7 Feb 2 - 3 pm, NYMNPA Offices, Old Vicarage, Bondgate, Helmsley, YO62 5BP
Mon 11 Feb 1 - 2.30 pm (free light lunch included!), Raithwaite Hall Sandsend Rd, Whitby, YO21 3ST
Thurs 28 Feb 1.30 - 2.30, Moors National Park Centre, Lodge Lane, Danby,YO21 2NB
Nature/outdoors: Mon 4 Feb 10 - 11.30 am, Downe Arms Hotel, Wykeham, YO13 9QB
Food/drink: Mon 4 Feb 2.30 - 3.30 Talbot Hotel, Yorkersgate, Malton, YO17 7AJ
Arts/crafts: Thurs 7 Feb 3 - 4 pm, NYMNPA Offices, Old Vicarage, Bondgate, Helmsley, YO62 5BP
Food/drink: Mon 11th Feb 2.30 - 4 pm, Raithwaite Hall, Sandsend Rd, Whitby, YO21 3ST
Arts/craft & food/drink: Thurs 28th Feb 2.30 - 4 pm, Moors National Park Centre, Lodge Lane, Danby, YO21 2NB
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