York School Given £300 To Do Their Own Re-Brand Project.
7:11am 23rd January 2013
(Updated 9:12am 23rd January 2013)
Benenden Healthcare Society launches its new brand ‘benenden health’ with a balloon launch set off by local school children. To thank the school for their participation in the event, Benenden Health say they have donated £300 for the school to spend on a ‘rebrand’ project of their own.
Marc Bell, Marketing and Business Strategy Director at Benenden Health said:
‘We want to build a powerful and differentiated brand positioning behind our distinctive mutual health and wellbeing proposition that will help us stand out in an extremely competitive healthcare market.
‘We’re delighted to invite schoolchildren from the local community to get involved and help us make the launch event really special.
‘Significant brand changes are being launched this week in order to convey our vision of being the intelligent approach to modern healthcare and to introduce our offering of mutual, not-for-profit healthcare offering to a wider UK audience.’
"Voted the UK’s most trusted healthcare provider for two years running", the company say the move to adopt the new Benenden Health brand follows the decision taken by the healthcare mutual’s members (at their annual conference in June 2012) to remove membership eligibility criteria so that all UK residents aged over 16 are eligible to join the organisation, says Mr Bell. He adds that, the historic decision last summer means that for the first time in its 108 year history benenden health’s marketing team can now target the total UK population rather than just the public sector.
As part of the rebrand, the company says a new Benenden Health website has also been launched, designed to be a powerful tool for members looking for healthcare advice www.benenden.co.uk
The launch of the new brand also means a new football shirt for York City Football Club. Benenden Health are the main shirt sponsors for the League Two club and as part of the re-brand have begun a shirt swap. They say that City fans who bought a new shirt for the 2012-13 season will have those branded shirts replaced, free of charge by Benenden Health in a move that will ensure fans are not out of pocket as a result of the changes brought about by the re-branding to the company.
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