Champion trainer Mick Easterby has backed a winner with the launch of Alzheimer's Society's York Memory Walk.
He loaned racehorse Hernando Torres this week, accompanied by jockey David Simminson, to put walkers under starters order to sign up for the event at memorywalk.org.uk.
Dave Easterby, assistant trainer and son of Mick, said:
"We are delighted to be able to support Alzheimer's Society which we know provides vital information and help to people with dementia and their carers."
Ann Jackson, (66) of Springfield Road, Poppleton was diagnosed with Alzheimer's just over a year ago after starting to have problems with short term memory.
Husband Brian, who is planning to do the walk with Ann, said:
"Ann spent many years working with figures but now has serious problems understanding numbers.
"She also started having trouble remembering the names of some friends. Sewing and dress making, hobbies she used to love, are no longer possible
''We go to the Alzheimer's Society Singing for the Brain Group - that's absolutely brilliant and of great help.
"Without the Society we would feel very alone - together with family members and friends the charity provides invaluable help and support."
York Memory Walk on Sunday 23rd September features two distances - a one mile fully accessible route and a six mile option threading through York's historic centre taking in the Minster and stunning gardens.
Julie Lee, Alzheimer's Society community fundraiser, said:
"York Memory Walk is vital in raising funds and awareness to help people with dementia. It's an opportunity for all the family to be involved from 8 to 80 years and more besides.
"All generations take part from mums and dads to grandchildren and grandparents, which reflects the reality that when one person has dementia there is a big impact on the whole family - it affects everyone."
Almost 12,000 people in York and North Yorkshire are living with dementia and services provided by the Alzheimer's Society in the city include three memory cafes, one to one support and information, as well as courses to help carers.
Memory Walk 2012 is being held in partnership with Bupa Care Homes. Together, Alzheimer's Society and Bupa aim to support more people living with dementia through the funds that are raised. This year Alzheimer's Society is encouraging people to go the extra mile and take part in Bupa's 'Memory Mile' at the end of the walk to raise a further £5 to support people with dementia.
As well as being able to sign up memorywalk.org.uk people without access to a computer who would like to register for the walk, can call 0845 3060 898