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Howard and Byrne Solicitors, York - Criminal Defence Specialists

Askham Bryan College Scheme Gets Cash Boost

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12:01am 9th July 2012

A new National Centre for Uplands in Yorkshire is among 11 projects to receive funding in the latest round of grants from The Prince’s Countryside Fund.

The new funding, totalling announcements £404,804 was announced to mark National Countryside Week, which aims to raise awareness of the importance of the countryside to the UK and the serious issues facing our rural communities.

The National Centre for the Uplands is based at Askham Bryan College, the fastest growing land based college in the country.  The new centre is a collaboration with York University and Duchy College and will provide training and research into hill farming and land management. The grant of £50,000 from The Prince’s Countryside Fund will contribute to the salary of the Director of the new centre.  

Other projects receiving funding include Myerscough College in Lancashire has received a two year grant to fund a programme for hard to reach farmers in the county.  The project will provide information and support services with an estimated 55 farmers receiving one to one business support and ITC training.

The Farm Crisis Network which provides both practical and pastoral support to farming communities, helping them during periods of anxiety and stress, has received a three year grant to raise awareness of its services across Wales, Kent, Hertfordshire and Cambridgeshire. The aim is to increase the number of donations and volunteers.   

The Fund, which was only launched in 2010, has already given away £1.5 million to 46 successful projects and is the brainchild of The Prince of Wales. The aim of the Fund is to support the people who care for our countryside by providing grants to projects, large and small, across the UK that support the sustainability of the rural economy.

The Prince’s Countryside Fund is supported by a number of ambassadors, including model and actress Elizabeth Hurley, farmer Jimmy Doherty and former England Rugby captain Phil Vickery.

The Fund is also supported by some of the UK’s most recognisable businesses, all of which have a strong commitment to the British countryside: Asda, Barbour, Birds Eye, Booths, Dairy Crest, Duchy Originals, Ginsters, Jordans & Ryvita, HSBC, Marks and Spencer, McDonald’s, McVitie’s, Müller Dairy UK, Musto, Pepsi Co, Strutt and Parker, Barclays, Coutts, Lloyds TSB and Waitrose. Each has provided funding to finance today’s grants in return for the right to display The Prince’s Countryside Fund logo on selected products, in store or on marketing material to demonstrate their support for the British countryside.

Announcing this latest round of the Fund’s bi-annual grant awards, Victoria Harris, Director of The Prince’s Countryside Fund said, “The range of issues that these projects tackle demonstrate the diverse challenges facing our countryside today. These range from providing skills and opportunities for young people to assistance to safeguard pub and community centres and support for rural businesses. We were inundated with applications but the projects we selected all make a special contribution to safeguarding the countryside at either a national or more local level across the UK.”

“With the countryside often neglected, the work of The Prince’s Countryside Fund is a vital lifeline for the countryside which, employing 5.5 million people, is so important to the whole country’s well-being and economy.”

National Countryside Week was launched in 2011 by The Prince’s Countryside Fund to raise awareness of the importance of the countryside to the UK.   Through National Countryside Week, the Fund aims to champion the countryside, encouraging people to stop and consider the difficult issues our countryside faces and think about how they can help.

During National Countryside Week, the Fund is calling on people to show their support for the countryside in the one of the following ways:

  • Look for The Prince’s Countryside Fund logo on pack when shopping:  Brands that provide financial support to the Fund can use the logo on their products in return.  By buying products carrying the logo you will show supporting companies just how much their support for the countryside is appreciated. The more successful the products with the logo are, the more businesses will want to contribute to the Fund.
  • Make a small donationtext PCF to 70300 to donate £3 to the Fund
  • Hold an event to raise money for The Prince’s Countryside Fund – download our fundraising pack from www.princescountrysidefund.org.uk

Or simply get out in the countryside and remember how much you appreciate it and how important it is to the UK.

A wide range of activities are taking place to mark National Countryside Week.  Supporters Waitrose, Booths and Asda are all running promotional campaigns.  ITV will be supporting the Week and celebrating 40 years of Emmerdale by promoting the Fund across the Emmerdale website. The Prince’s Countryside Fund will be exhibiting at The Great Yorkshire Show and the public will be able to vote for winner of the Life in Countryside photography competition at www.greatbritishlife.co.uk

Visit www.princescountrysidefund.org.uk to see a film on the work of the Fund and learn more about some of the projects it supports, narrated by Fund ambassador, Sally Gunnell OBE. You can also sign up for the Countryside Club via the site and receive our free newsletteror join our online community on Facebook or Twitter. 

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