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'Indulge Yorkself' in York's tourism for 2012


12:01am 11th November 2011

Visit York's Chief Executive, Gillian Cruddas MBE, made a bold statement at the annual Tourism Conference in York yesterday (Friday 11th November), declaring that 2012 promises to be the best year yet for tourism in the city.  

Gillian invited fellow speakers to toast and taste 'the sweet success' of tourism next year with a glass of chocolate wine.  

Gillian unveiled plans for a brand new year round marketing campaign for the city - '2012 - Time To Visit York' and a brand new chocolate themed campaign, tempting visitors to try a new taste of York and using the strapline - 'Indulge Yourself'.

A delicious new attraction will celebrate York's chocolate heritage next Spring, alongside a chocolate festival; Summer will see the most elaborate production of the Mystery Plays ever; York's global contribution to science will be celebrated in a new Science and Innovation Grand Tour; the National Railway Museum has announced plans for Britain's biggest rail fest in June and to cap it all, the city will come alive with the sound of music to celebrate 800 years of its official city status.

Gillian said:

"2012 offers a truly unique opportunity for York. 

"We will have a brand new visitor attraction and an extravaganza of new events and exhibitions for our visitors next year and it's all happening in the Olympic and Diamond Jubilee year. 

"We will grasp this opportunity with both hands and look forward to a year of sweet success."

Themed '2012, York's Year of Opportunity', the line-up of speakers at the conference included; Gary Verity, Chair of Yorkshire Gold and Chief Executive of Welcome to Yorkshire, Juliana Delaney, Chief Executive of the Continuum Group and Alison Rice, award-wining Travel Writer and Broadcaster.  Special guest, businessman and entrepreneur Gerald Ratner offered his own gems of business wisdom, with his wild up and down roller coaster story of how he made and lost millions and how he survived to taste success once again.   

Juliana Delaney, Chief Executive of the Continuum Group, the company behind York's new multi million pound visitor attraction said:

'York's chocolate heritage will come alive next year as we treat visitors to the inside story of the famous chocolates and sweets that started their lives in York. 

"York truly is a city in which you can indulge yourself and we're thoroughly excited to be working with Visit York on its new campaigns for 2012."

Gillian also presented a flavour of 2010's tourism successes including; 30,000 visits to the annual Residents Festival; 69,600 visits to Illuminating York; a raft of tourism awards (a 'European Excellence Award' for Visit York's marketing and communications, 'Britain's Most Beautiful City' Award presented by Bing and the 'Best UK Gastro Destination' Award presented by TripAdvisor); multi million pound investment in attractions such as the Yorkshire Museum, Jorvik, Micklegate Bar Museum, the Barbican Centre and new retail outlets such as Waitrose, plus multi million pound hotel investment in the city, including the new Cedar Court Grand Hotel and Spa.

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