Memory walk launch in York
6:37am 28th July 2011
Va-va-voom vintage launch for Memory Walk
Volunteer models put vintage style centre stage for the launch of the Alzheimer's Society's York Memory Walk.
Amy Twiddle and Clare Harrison's classic clothes show signalled the official opening of registration for people to take part in the flagship event.
Just for good measure they made the picture complete with a gleaming classic car in the shape of a 1970s VW Beetle to put the va-va-voom into vintage.
Alzheimer's Society community fundraiser Michaela Crosthwaite, said:
'We have a vintage theme for the Memory Walk which is to be held alongside the annual rally by York Historic Vehicle Group
'Anyone can sign up for the walk at memorywalk.org.uk with a choice of distances to suit all of one, six or 10 miles on the Knavesmire, next to York Racecourse.
'Walkers will begin the Memory Walk from 11am, Sunday 25 September, when there will be vintage themed stalls and entertainment organised by specialist York events company Now and Then.
'The money raised helps to fund vital services for people with dementia and their carers in our area. Local services include befriending and support which can radically improve people's lives,"
'We are really grateful to Now and Then which is donating its services and also organised the models and classic clothes for the launch with hair and make up by Alison Clegg of Beauty Call.
'We also have brilliant support today from York Historic Vehicle Group which loaned us the classic car and is offering free admission to its Knavesmire exhibition to people who register to take part in the Memory Walk.
'It is the first time ever that York has been chosen as the location of one a select number of Memory Walks classed as a national flagship event and we hope that it will be bigger and better than ever.
'We would like people to bring the whole family and make Memory Walk a day to remember! '
Stuart Roberts, a former chairman of York Half Marathon, looks after his wife Jo who has Alzheimer's disease. He is backing the Society's Memory Walk.
Jo, a former teacher, was diagnosed with Alzheimer's seven years ago and her condition has deteriorated over time, one early blow being forced to give up driving.
Stuart Roberts says:
'She is now able to communicate very little. She can still say thank you but is unable to manage a sentence. Invaluable support has been given to me by the Society, including putting me in touch with a network of fellow carers through its Caring and Coping Course,'
Memory Walk 2011 is being held in partnership with Bupa. Together, Alzheimer's Society and Bupa aim to support more people living with dementia through the vital funds that are raised.
" Anyone without access to a computer who would like to register for the walk can call Michaela on 01904 633 599.
" The 10 mile walk starts from 11am, the six mile walk from 11.30am, and the one mile walk at 1pm, Sunday 25 September.
" More than 11,000 people in York and North Yorkshire have dementia.
" Memory Walk, in partnership with Bupa, is Alzheimer's Society's flagship fundraising event which sees sponsored walks taking place around the UK throughout September.
" People can sign up by visiting memorywalk.org.uk
" One in three people over 65 will die with dementia
" Alzheimer's Society research shows that 750,000 people in the UK have a form of dementia, more than half have Alzheimer's disease. In just ten years a million people will be living with dementia. This will soar to 1.7 million people by 2051
" Alzheimer's Society champions the rights of people living with dementia and the millions of people who care for them
" Alzheimer's Society works in England, Wales and Northern Ireland
" Alzheimer's Society supports people to live well with dementia today and funds research to find a cure for tomorrow. We rely on voluntary donations to continue our vital work. You can donate now by calling 0845 306 0898 or visiting alzheimers.org.uk
" Alzheimer's Society provides a National Dementia Helpline, the number is 0845 300 0336 or visit alzheimers.org.uk
Bupa Care Services
" Bupa operates 305 nursing and residential homes in the UK and cares for almost 18,500 people
" Bupa is the only company to offer Alzheimer's Society-trained Dementia Champions in our UK specialist care homes
" Bupa care homes are open to everyone - over 70 percent of Bupa's UK residents receive state funding
" Bupa Care Services employs over 27,000 people
" Bupa also owns care homes in Spain, Australia, and New Zealand
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