Help to save our bacon.
7:10am 21st February 2011
(Updated 8:19am 21st February 2011)
Richard Lister, a Boroughbridge farmer, and Richard Longthorp, a Goole farmer awarded an OBE in the recent New Year Honours for his services to farming, have today joined the £multi-million home grown campaign to support pig farmers.
Most British pig farmers are making huge losses because of the high cost of pig feed — so they have launched a self-funded publicity drive equating to a £multi-million advertising campaign to remind shoppers to buy high-welfare British pork, bacon and sausages.
Roadside fields are being used to display 15ft banners with slogans such as “Yes! Yes! Yes! to British Pork” and “Made in Britain — perfect British bacon”.
All the banners prominently display British farming’s well-known Red Tractor symbol, which shows food has been produced on British farms to high welfare, environmental and safety standards.
Currently there is a shortage of British pork, bacon and sausages. Farmers cannot afford to keep producing it. Over 80 percent of British pig farmers are losing money on every pig they sell and 70 percent say they will have to quit pigs in the next 24 months if they don’t get a better price from supermarkets.
Over 270 banners have gone up around the country and more are being erected every day. The pig industry will be asking a London media-buying agency to work out the value of the campaign but already it adds up to many £millions, with banners facing many motorways and busy trunk roads.
Pig farmers are planning to take their campaign to London on the 3rd of March with Westminster rally to raise awareness amongst government. They will also call on supermarkets to pay them a fair price. The last time farmers took their cause to London over 750 attended attracting worldwide media attention.
“Many shoppers are already pretty loyal when it comes to choosing British pork, because they know it is higher quality. I am joining this campaign to encourage people to choose British Red Tractor pork, rather than pork from countries with lower welfare standards,” said Richard Longthorp.
“We need supermarkets to pay pig farmers enough to cover the cost of producing high-welfare British pork. At the moment supermarkets and most processors are making large profits — but most pig farmers are losing around £20 on every pig they sell,” said Richard Lister.
Both Richards will be at the rally in London on the 3rd of March to take their message to Government.
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