New name for York Market
4:42pm 1st September 2014
(Updated 8:51am 2nd September 2014)
Traders will have a business boost and city centre shoppers will have a clearer steer to York’s historic Newgate market which has been renamed Shambles Market.
At the launch of the new name and branding Councillor Sonja Crisp, Cabinet Member for Leisure, Culture and Tourism, said: “The £1.6 million refurbishment of the market promised a better business proposition for the city centre and this rebranding is an important element of fulfilling that promise which reflects the market’s close connection with the Shambles.
“The building works currently underway involves improving the medieval snickets linking the market and Shambles, and the team is working with businesses to maximise the potential of their frontage onto the refurbished and much more flexible market space.
“Everyone knows the name of this, Britain’s Prettiest Street – as voted by Google Street View users – and one of the UK’s most visited streets, so this name change makes it very easy to locate which will build footfall and makes absolute sense.”
The branding has been developed following 18 months of consultation with groups including shoppers, stallholders and traders, local businesses and, crucially, people who didn’t shop at the market. Making the market easier to locate was one of the key findings of the consultation and the rebranding is designed to overcome this and encourage greater footfall between the two of the city’s most distinctive shopping areas. The new logo incorporates zig-zag lines which reflects the market’s awning and roofline of the Shambles.
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