New Tourism Figures Show More Visitors Coming to York
5:32pm 3rd June 2014
New tourism figures from VisitYork show an increase in visitors to the city.
Hotel occupancy rates hit a record high of 85%, beating the previous high of 78% in 2010. The total number of nights booked increased by 8%, meaning more people are staying in the city for longer.
Over Easter, hotel occupancy and room prices rose by 9% and 5% by visits to attractions were down by 1%.
According to VisitYork between January to April 2014:
- Hotel room occupancy stands at 75.6% for the year to date, 9% higher than the first 4 months of 2013 (69.5%). Average room rates also increased over the same period, up by 5% to £72.00 (from £68.56).
- Visits to attractions have grown in comparison with the first 4 months of 2013. There were 761,930 visitors through the doors of our 10 large attractions, 1% more that in the same period in 2013, and 72,179 through the doors of 14 small attractions, 6% more than the start of last year. Several of the small attractions have attributed their increased visitor numbers to opening earlier in the year than previously, with some starting their season for the Residents’ Festival for the first time.
- After a steady decline in footfall through the city centre for more than a year, it is encouraging to see footfall on Parliament Street picking up again this year to reverse the trend. Footfall on Parliament Street was 13% higher in the first 4 months of this year compared to 2013.
- Conference enquiries are 42% higher than at the start of 2013 (112 enquiries came into the conference desk, vs 79 last year), with the number and value of confirmed enquiries also much higher than last year.
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