Sainsbury's in Haxby Raises £1,000 for Hearing Dogs for Deaf
4:24pm 23rd May 2014
Staff and customers of the Sainsbury’s store in Haxby, York are celebrating after having just surpassed the £1000 mark in their fundraising efforts for Hearing Dogs for Deaf People. By having the charities collection boxes on the tills and selling mini fluffy dogs in store in just 10 months they have raised vital funds and awareness for the national assistance dog charity.
June Scatchard a local Puppy Socialising Volunteer for Hearing Dogs says “As well as raising over £1000 for Hearing Dogs, Sainsbury’s in Haxby have played a vital role in the socialisation training of all our Hearing Dog puppies and especially Fudge an apricot cockapoo who is now working with her recipient in Hertfordshire . From being a tiny puppy she visited the store several times a week and learned how to meet customers and staff, to cope with people with trolleys and to negotiate the automatic doors. Both staff and customers have made us very welcome and our latest recruit Joanie who is a chocolate miniature poodle is already a familiar sight in store despite being only 11 weeks old. Thank you Sainsbury’s”
Hearing Dogs are trained to alert deaf recipients to important sounds and danger signals that most of us take for granted while also providing vital companionship and emotional support. More than deafness, loss of hearing can lead to stress, isolation and loneliness. A Hearing Dog can help to overcome these and change the life of a deaf person for the better.
As the charity does not receive any government funding it relies entirely on the support of individuals and businesses such as Sainsbury’s and its customers to help fund its life-changing work.
Store Manager at Sainsbury’s Haxby Nicola Oliver says “We are always thrilled to support Hearing Dogs and share in the journeys of the puppies, our colleagues and customers look forward to progress updates and celebrating the success of fundraising in store. Having the certificates on our notice board really involves everyone and keeps the community up to date with how much we are raising and what the funds are used for – we are proud to champion the fantastic work Hearing Dogs do and that we have broken the £1,000 total.”
There are currently around 800 working hearing dogs assisting the lives of severely and profoundly deaf people across the UK. Hearing Dogs are easily recognisable by their distinctive burgundy jackets and lead slips providing visibility to an otherwise largely invisible disability, giving confidence to their recipients when in public.
Or why not follow Hearing Dog Puppy Joanie on Twitter @joanihearingdog
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