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York Plan To Bring in £1 Billion of Tourists Cash

Sonja Crisp and Jane Gibson

9:29am 23rd January 2014
(Updated 9:30am 23rd January 2014)

A plan to more than double the amount of cash raised from tourists each year in York to £1 billion has been revealed.

It will target business visitors and visitors from North America and China, who spend more money than day trippers from the UK.

For business visitors, it means more of a push towards York as a place to host conferences, which comes as the city hosts the Liberal Democrat party conference in York this autumn. For tourists, there will be more tailored three day breaks on offer as opposed to weekend packages.

More will be made of York's museums, theatres and art galleries as part of an improved cultural offering for wealthy visitors. It is also designed to give the city a year round appeal to tourists and business visitors alike.

Jane Gibson from Visit York tells Minster FM how visitors will be persuaded to open their wallets and purses more on a visit to the city.

But Sonja Crisp from the city council says local people will not be forgotten in the drive for more tourism cash.


The plan marks the latest stage in York's transformation into a tourism centre. Back in 1987, there 2.1 million visitors to the city spending £55 million. In 2008, that had risen to 7 million visitors spending £443 million.

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