Visit York Wants More Chinese Tourists To Come To The City.
7:43am 14th January 2014
With China estimated to be York’s 10th largest overseas tourism market – up from 19th place ten years ago - Visit York has embarked upon a new drive to boost bookings from Chinese tour operators by producing a dedicated sightseeing and shopping guide specifically for this burgeoning eastern audience.
Following attendance at the VisitBritain China Sales Mission in Chengdu, Western China, in November, Visit York has produced a ‘Shop & the City’ itinerary in simplified Mandarin which presents a five star three day stay in York, taking in shopping on the Shambles, top attractions, afternoon tea options and fine dining. The itinerary will be distributed by VisitBritain China to its travel trade and tour operator contacts and via its Chinese social media channels, Weibo and Weixin.
Plans are also afoot to produce a new York visitor guide, in simplified Mandarin, which will be distributed via five incoming major airlines, VIP airport lounges at London Heathrow, Stansted and Manchester, through tour operators specialising in the Chinese market, as well as in hotels in London, Manchester, Leeds and York.
Michelle Brown, Marketing Manager at Visit York said: ‘Of the one million overseas visitors we welcome each year, China is now our 10th largest market, having moved up nine places in the last 10 years. We are keen to make sure York is high on the agenda for tour operators planning their UK programmes.
"Research tells us York’s visitor offer is a perfect match for the Chinese visitor and ticks all the boxes when it comes to what the Chinese are looking for in a holiday in the UK. York is well placed to benefit from an increase in Chinese visitors in the years to come.’
According to VisitBritain direct route access to the UK from China is improving and several UK airports and carriers are working to build more routes between the UK and China. UK tourism is also raising its game, responding to the different expectations of Chinese consumers.
Visit York is also working with partners to improve information available to visitors from China in Chinese. Chinese visitors to the UK travel either in groups of 25-35 on a 7-12 day package tour, in smaller groups with bespoke itineraries or independently – independent travel is one of the fastest growing sectors, attracting younger audiences, affluent and educated with a keen interest in luxury travel and shopping.
Key gateway cities from China include Beijing in the North, Shanghai in the East, Guangzhou in the South and Chengdu in the West. These cities all have direct flights to London and make up around 75% of all UK visa applications.
To find out more about Visit York, go to: www.visityork.org
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