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York's Revealed It's Plans To Turn Tour de France Spectators Into Shoppers.

Tour de France York Route

7:39am 6th January 2014

With six months to go until the Tour de France Grand Depart coming to York, City of York Council is urging residents and businesses to take the opportunity to be involved in the worlds biggest annual sporting event as it visits the north of England for the first time in its history next year.

Cllr Sonja Crisp, Cabinet Member for Leisure, Culture and Tourism, said: “With only six months to go until the world’s biggest annual sporting event comes to York we are busy getting the city ready. In particular, we’re planning further events for businesses in February and March to help them make the most of the opportunities and collaborations up to and during the event – such as a citywide discount scheme on the day to help turn event footfall into retail footfall.

“I’d like to take this opportunity to encourage residents to start thinking about how they too can make the most of this once in a lifetime event, whether its in arranging a street party with their neighbours, by being a volunteer, supporting the fantastic cultural festival, making their gardens and houses look at their Tour de France yellow best or simply lining the route and cheering the riders along on the day. We’re currently working with partners to finalise plans for the city’s spectator hubs, the details of which will be announced soon and will make viewing the race that much more of an exciting experience. Keep an eye on all these developments and more at york.gov.uk/tourdefrance.”

The Grand Depart is set to bring an expected £100million to the region's economy and an extra 180,000 visitors to York across the weekend of the race. Shown in over 188 countries worldwide it will provide the city a chance to be seen on a truly global stage, say the City Council.

City of York Council also says it has made a commitment, alongside city and regional partners, to building a 10 year cycling legacy in Yorkshire under the newly established Cycle Yorkshire banner; inspiring more people to cycle more often.  Central to this vision, they add, is ensuring future generations of cyclists understand the benefits of cycling and have access to the skills, facilities and equipment to cycle confidently and safely, wherever they are. A free educational pack was launched at the end of 2013, as the first Cycle Yorkshire initiative, and figures released today show that the pack has already been downloaded over 2,500 times.

Cllr Dave Merrett, City of York Council Cabinet Member for Transport, Planning and Sustainability, said: “The Cycle Yorkshire legacy will help us to fulfil our aims in York of increasing cycling by 20% by 2016. This will reinforce our position as one of the best cities in the country to cycle and over the next year I hope that this incredible event will inspire even more people in York to cycle more often, whether this is to do the school run, to get to work, to keep fit or just for fun.”

The 101st running of Le Tour will start in Leeds on July 5 with a 190km stage taking the riders to the spa town of Harrogate. Stage 2 will start from York with the riders tackling a 200km stage with climbs including Holme Moss on the way to Sheffield.

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