Economic Boost Predicted For First Ever Yorkshire Marathon
6:02am 20th October 2013
(Updated 8:31am 21st October 2013)
The economy of York is in line for at least a £1m boost thanks to the first Plusnet Yorkshire Marathon.
And studies suggest the figure is likely to rise in the years ahead as the race becomes firmly established on the region’s sporting calendar.
Around 6,500 runners have signed up to take part in the event in the city on October 20.
And with thousands of supporters and spectators expected to line the streets cheering on the competitors, many businesses in the city will benefit from the event, say organisers. They add that it also provides an opportunity for the region to raise its profile still further.
Coun Sonja Crisp, City of York Council's cabinet member for leisure, culture and tourism, said: “With a crowd expected in the region of 20,000 - including runners, supporters and spectators - we'd hope for a least a £1 million economic benefit to the city's businesses.
“Besides the prestige of this first marathon being hosted in our beautiful city and the amazing work For All Events do, this is very welcome grist to York's economy plus valued exposure to encourage others to come ahead of Le Grand Départ in July 2014.”
Research carried out into the economic benefits of high-profile sporting events suggests the impact can be substantial, say the organisers.
Brighton launched a marathon in 2010 and an independent study put the economic benefit of the first race at £3.5m. This year’s race held in April attracted over 9,000 competitors and was estimated to have boosted the local economy by £6m, say the organisers of the Yorkshire Marathon.
Hotels, bed and breakfasts, pubs, clubs, cafes, restaurants and shops were all reported to have benefitted from the direct spending associated with the event.
Professor Colin Mellors, Pro-Vice-Chancellor for business and community at the University of York, where the Yorkshire Marathon starts and finishes, said: “High-profile inclusive sporting events, such as The Plusnet Yorkshire Marathon, have major positive impacts on local communities and on regional businesses
“The thousands of people coming to the city – competitors and spectators – from Yorkshire and across the UK will need to be accommodated, fed and transported, which will bring direct benefits to local and regional businesses.
“The trails blazed by the London Marathon and the Great North Run illustrate the economic and recreational impact of such mass participation events. Of course, both have taken many years to reach their current status but each grew from relatively modest beginnings. Their values to the economies of London and the North-East are now enormous.”
Organisers add that a study of the 2010 London Marathon found it generated an extra £110m of economic activity, with direct spending by runners, spectators and organisers put at £31.7m.
They say that charities are also set for a huge boost from The Plusnet Yorkshire Marathon with the 10 partner charities expected to generate around £1.3m.
Entries for 2014’s Plusnet Yorkshire Marathon go on general sale on January 6. But would-be participants can register now. For more information go to www.theyorkshiremarathon.com
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