New Android System Named After York Chocolate.
3:21pm 4th September 2013
The new Android system which will run your mobile and tablets is being named after a leading York chocolate.
The new Android KitKat system is named after the sweet which was first produced at Rowntree's in the city in 1935.
“We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favourite among the team since the early days of Android,” said Marc Vanlerberghe, Director of Android Marketing.
“We’re excited to announce this partnership with Android, the world's most popular mobile platform, which will help us to enable even more KitKat fans to enjoy their break,” said Patrice Bula, Nestlé’s Head of Marketing.
“KitKat is one of the world’s top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement,” he continued. “We continue to build on its strong digital presence with interactive, creative branding campaigns.”
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