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Howard and Byrne Solicitors, York - Criminal Defence Specialists

North Yorkshire Businesses Could Get A Boost

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10:45am 24th June 2013

Business and tourism in North Yorkshire could be given a welcome boost thanks to a new free-of-charge mobile application developed by the World of James Herriot Museum in Thirsk.

The James Herriot app is designed to allow people to have the world of James Herriot in the palm of their hands.

Users can explore all of the places which feature in his books, find fascinating things to do, book somewhere to stay, find somewhere to eat, plus hire a car and a lot more.

The app is being supported by travel companies Grand Central Rail and P&O Cruises, and helps visitors to plan their entire stay and access special discount offers.

It is hoped that the project will bring more visitors to the region, all of whom will be spending a lot more money with local businesses.

Ian Ashton, Managing Director of the World of James Herriot, said: "James Herriot is a much loved name around the world and we have visitors to the centre from all over. His books are still read and enjoyed by adults and children. I really believe that the Herriot app will be downloaded by people all around the world and will help bring growing numbers of visitors to North Yorkshire.

"In fact it's already happening. We trialled the application for a short time earlier this year and a number of members of the Herriot Group reported increased bookings, some of which were actually made via the app during their car journey. One local hotel took new bookings from visitors from the US, Australia and Netherlands. We know the Herriot app will really make a difference to lots of businesses in our region."

Sean English, General Manager of Grand Central, added: "Thirsk is a very important destination on our North East route. It makes so much sense to use the latest in popular technology to bring the historical delights of James Herriot's world to a new generation of fans, so we at Grand Central are delighted to support the launch of this application."

James Berresford, CEO of Visit England, said: "With the exponential growth in mobile devices, 4G mobile services and rural super-fast broadband rollout, the James Herriot App is timely. It fits very well into Visit England's digital strategy and will expose a wide and connected audience, both at home and overseas, to the James Herriot experience. The Herriot Tourism group are to be congratulated for their forward thinking with this launch."

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