Why use Radio for Recruitment?High reach of your audience: 69% of UK adults 18-60 in employment listen to Commercial Radio for an average of 12.4 hours each week. Cost-efficient advertising: Over 300 UK radio stations provide recruitment advertisers with more choice and defined targeting resulting in less wastage. You can even reach potential candidates directly in your competitors workplace! Intrusive: Radio can be consumed alongside other media and other day-to-day activities. You can't read a newspaper or watch TV whilst you are driving a car, but radio is the soundtrack to people's lives meaning you can communicate with potential applicants when they are most receptive to your recruitment message. 5 million adults listen to radio whilst they are at work - a key time to reach job-seekers with your recruitment message. Radio is a trusted source of information: Listeners use radio for emotional reasons and it becomes a friend and companion. Stations interact personally with each listener, encourage debate and are thought provoking. Radio also plays music people want to hear and involves them across a variety of platforms including on air, online and at station events. Morale booster: Radio promotes the company's image as an employer - this helps not only in terms of recruitment, but as a retention aid for current staff. Hearing their company on the radio builds a sense of pride. Creativity: Radio offers a greater degree of creativity; including the use of innovative concepts, creative sound effects, voice-casting and scripting. Measureable: The bottom-line in recruitment is always tangible response on your investment. As a recruiter you want to see how any quality applicants your campaign has driven in order to measure its effectiveness. Low ad avoidance: It's possible to read a whole magazine without actually reading an ad, or read your local newspaper and, if you're not looking for a job, you're unlikely to read the classified section. Radio is a low ad avoidance medium, meaning more potential applicants will hear a compelling recruitment message, helping you to reach passive jobseekers. For further information contact the Sales Team on 01904 488888, click here for the RAB Radio and Recruitment information pack |
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